Greenwich, Conn. - January 30, 2008: Direct Media's List Management Group announces today it has been awarded exclusive list management of the Touchpoint Data online response postal database. The appointment of this new-to-market property takes effect immediately.

Touchpoint Data is a leader in online consumer behavioral data and lead generation solutions. Touchpoint collects data via their proprietary network of web portals and internal email offer click streams, ranging from vertical-specific lead generation sites to responses of consumer email offers. Touchpoint’s online response database is one of the largest and most robust, postal databases available.

Touchpoint works with a variety of internet marketers to collect data and provide 300,000 hot monthly prospects to over 30 marketing categories.  Touchpoint is able to capture data on categories such as Ailments, Children’s product buyers, Christians, Credit Cards, Books/Magazines/Newspapers, Games, Men’s products, and Travel.

For more information, please contact Patrick Gelderman at Direct Media, Inc. 203.532.2474 or pgelderman@directmedia.com.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.