Greenwich, Conn. - February 4, 2008: Direct Media today announced management of the Crohn’s & Colitis Foundation of America donor file. This new-to-the-market list of direct mail generated donors contains 61,000 names and is now available for rental and exchange to cleared, qualified mailers.

In 1967, the Crohn's & Colitis Foundation created the field of Crohn's disease and ulcerative colitis research. Today, the Foundation funds cutting-edge studies at major medical institutions, nurtures investigators at the early stages of their careers, and finances underdeveloped areas of research. The Foundation also offers a wide range of educational programs for patients and health-care professionals, and provides supportive services to help people cope with these chronic digestive diseases.

“We are very excited that Direct Media has been selected to manage the Crohn’s & Colitis Foundation of America donor file,” says Peg O’Keefe, Senior Account Executive at Direct Media. “Not only will the availability of these names benefit our industry, but it will also help the Foundation achieve its goals of raising funds to find cures for Crohn’s disease and ulcerative colitis.”

About the Crohn's & Colitis Foundation of America
The Crohn's & Colitis Foundation of America's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. The Foundation ranks third among leading health non-profits in the percentage of expense devoted to research toward a cure, with more than 83 cents of every dollar the Foundation spends goes to mission-critical programs. The Foundation consistently meets the standards of organizations that monitor charities, including the Better Business Bureau's Wise Giving Alliance (give.org) and the American Institute of Philanthropy (charitywatch.org). For more information, contact the Foundation at 800-932-2423 or visit www.ccfa.org.

For more information about the Crohn’s & Colitis Foundation of America list, please contact: Peg O’Keefe (203)-532-3760; pokeefe@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.