Greenwich, Conn. - March 27, 2008: Direct Media announced the management of the Texas Children’s Hospital donor file today.

Texas Children’s Hospital is an internationally recognized full-care pediatric hospital located in the Texas Medical Center in Houston.  One of the largest pediatric hospitals in the United States, Texas Children’s Hospital is dedicated to providing the finest possible pediatric patient care, education and research.

Texas Children’s is nationally ranked in the top ten among children’s hospitals and has garnered widespread recognition for its expertise and breakthrough developments in the treatment of cancer, diabetes, asthma, HIV, premature babies, and cardiogenic and attention-related disorders.

The Texas Children’s Hospital donor base has been built from extensive direct mail campaigns to non-profit files.

Larry May, CEO of Direct Media and President of May Development Services said, “It is very gratifying that DMI has been selected to manage the Texas Children’s Hospital donor file. Not only will the availability of these names benefit our industry, but will also help Texas Children’s Hospital achieve their goals for the young patients in their care.”

For more information about the Texas Children’s Hospital list, contact:
Peg O’Keefe (203)532-3760; pokeefe@directmedia.com or Lisa Begley (203) 532-2321; lbegley@directmedia.com

For more information about Texas Children’s Hospital visit their website at www.texaschildrenshospital.org.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.