Greenwich, Conn. - February 15, 2008: Direct Media, Inc. is pleased to announce management of Precious Moments Catalog Buyers.

About Precious Moments:
Precious Moments^® began in the early 1970’s as a gift card and poster company. Created by Samuel Butcher to share his messages of faith through art, the company introduced their first collection of original figurines in 1978. In 2005, a new chapter in the Precious Moments story began, as the collection “came home” to join the rest of the Precious Moments family at Precious Moments, Incorporated. The company remains committed today to its original purpose of creating art, which combines heartfelt emotion and abiding faith. The catalog depicts young children with distinctive teardrop-shaped eyes, based on inspirational messages.

Precious Moments has 49,000 12 month buyers, average age 45-54, spend $75 per order and earn incomes that average $65,000.  Selections include: monthly updates, multi-buyers, recency, and cumulative dollar amount.

Direct Media recommends mailers in the following categories to test: food-gift, apparel, jewelry, fundraising, greeting card, general merchandise, collectible, health, discount domestic merchandise and gardening markets.

For more information, please contact Matt Musikar at Direct Media, Inc. 203.532.2445 or mmusikar@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.