Greenwich, Conn. - March 3, 2008: Direct Media, Inc. is pleased to announce list management of Newport News effective immediately.

For over 30 years, Newport News has been offering their customers superior quality and up-to-date women’s fashions at affordable prices. Whether at work, a night out on the town or just having a relaxing weekend, Newport News buyers are given the versatility of fashion for any occasion. With 1,500,000 total universe buyers, Newport News offers stylish designs of active wear, dresses, footwear, swimwear, loungewear and separates along with expert tips.

Primarily female, these affluent buyers spend an average of $85.00 with an average age of 47 and a household income of $51,000+. Selections include Jeanology, Swimwear, Kids/Home Merchandise, Dress Outerwear, Internet buyers, Change of Address, Clearance buyers, In-House credit, Enhancements and more.

They are perfect prospects for apparel, gift, home, food, fundraising, travel, financial/investment and publishing offers.

For more information, please contact Kristina DiFrancesco at 203.532.2361 kdifrancesco@directmedia.com , Mary Hickey at 203.532.2479 / mhickey@directmedia.com or Sheryl Benjamin at 203.532-2449 sbenjamin@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.