FOR IMMEDIATE RELEASE

Direct Media Awarded Management of A.B. Lambdin

Greenwich, Conn. - March 3, 2008: Direct Media, Inc. is pleased to announce they have been awarded list management of A.B. Lambdin effective immediately.

A.B. Lambdin is the destination catalog for the latest trends in women’s apparel, extraordinary attention to detail and outstanding design. The catalog offers a variety of stylish and high quality clothing that range from resort wear and swimwear to accessories and footwear for any occasion.

These upscale buyers are ideal prospects for apparel, accessories, fundraising, gift, general merchandise, publishing, jewelry and travel offers.

A.B. Lambdin’s buyers are mostly female who spend an average of $145.00 with an average age of 55 and a household income of $94,000+.

For more information, please contact Kristina DiFrancesco at 203.532.2361 kdifrancesco@directmedia.com , Mary Hickey at 203.532.2479 / mhickey@directmedia.com or Sheryl Benjamin at 203.532-2449 sbenjamin@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.