Greenwich, Conn. - March 3, 2008: The Newport News package insert program reaches fashion conscious consumers who value the latest in styling at the very best prices. Primarily female, these affluent buyers spend an average of $85.00 on each purchase. They are mostly married, have an average age of 47 and a household income of $51,000+. These consumers appreciate the convenience that direct mail affords their busy lifestyles.

For over 30 years, Newport News has been offering their customers superior quality and up-to-date women’s fashions at affordable prices. Whether at work, a night out on the town or just having a relaxing weekend, Newport News buyers are given the versatility of fashion for any occasion. With 2,416,568 annual packages, Newport News offers stylish designs of active wear, dresses, footwear, swimwear, loungewear and separates along with expert tips.

They are perfect prospects for goods and services that provide unique opportunities to purchase quality items at affordable prices.

For more information please contact:  Dario Flores at 203-532-2343  dflores@directmedia.com or Nancy O’Reilly at 203-532-2356 noreilly@directmedia.com.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.