Greenwich, Conn. - March 3, 2008: The Carabella Collection package insert program reaches youthful, value-driven consumers of high quality fashion swimsuits, apparel, shoes and accessories – all at affordable prices. These buyers are mostly females who spend an average of $116.00 with every purchase. They have an average age of 45 and an average household income of $81,000.

The Carabella Collection Catalog offers the latest in vibrantly beautiful clothing, shoes and accessories. It has become the reliable source to effortlessly move the active youthful woman from a workout to a night out and everything in between.

With 146,000 annual packages, they are perfect prospects for goods and services that provide unique opportunities to purchase quality items that compliment their busy lifestyles.

For more information please contact:  Dario Flores at 203-532-2343 dflores@directmedia.com or Nancy O’Reilly at 203-532-2356 noreilly@directmedia.com.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.