Greenwich, Conn. - March 3, 2008: Direct Media has been chosen to manage both the AJ Prindle list and Blow-In Program effective immediately.

The AJ Prindle & Company catalog offers solutions built around consumers’ mobile lives. From mobile electronics, to vehicle accessories or anything the busy family needs on the road, AJ Prindle truly understands the strong relationship between vehicle and lifestyle products. The catalog’s unique products make travel time more comfortable, productive, entertaining and safe for the entire family. With hundreds of products to fit every situation, AJ Prindle & Company is committed to meeting the customer’s needs as they shift from work to play to rest and back again

The AJ Prindle customers are both male and female, with an average age of 55 and an average household income of $100,000. They are direct mail savvy and enjoy the convenience that direct mail affords their busy lifestyles.

The AJ Prindle & Co. list will work well for a variety of offers including travel, gift, general merchandise, hi-tech, music/video, woman’s/men’s apparel, fundraiser, publishers, financial services and more.

The AJ Prindle & Company Blow-in program is suitable for mailers offering products and services to meet the needs of these consumers on the move!

For information on the list contact:  Matt Musikar at 203-532-2445 or mmusikar@directmedia.com.

For information on the Blow-In Program contact:  Nancy O’Reilly at 203-532-2356 or noreilly@directmedia.com.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.