Greenwich, Conn. - April 11, 2008: Direct Media announced today that they have hired Kristen Cuddy as VP Sales & Marketing to oversee the firm’s Media Buying and Planning Group. Kristen will also spearhead DMI’s sales and promotional initiatives of InfoUSA compiled lists and data.

Kristen comes to Direct Media with over 20 years of direct marketing experience and in fact, began her career at DMI. In 1987, after quickly learning the business and systems, she became the company's principle trainer of all new employees; passing on her knowledge of direct mail, along with internal systems. She soon moved into the consumer brokerage group and quickly rose to the position of Account Manager.

In 1996, she decided it was time for a change and delved into the print media business with the Stephen L Geller agency. Her continued success led her to Media Dynamics, where she became the primary media buyer for such clients as Spiegel and Newport News. Her vast knowledge and negotiating skills make her top notch in the field.  Kristen has a psychology background and is looking into pursuing a Masters Degree in direct marketing. She is also heavily involved in various sports where she has achieved many awards.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.