Greenwich,
Conn. - April 18, 2008: Direct Media, Inc. announces
the management of the DRG Continuity Club Masterfile.
These combined, unduplicated continuity members are derived from
DRG’s multiple continuity clubs of crochet, crafts, knitting,
quilting, nostalgia, plastic canvas and sewing. DRG is the leading
voice of these enthusiast categories.
Demographics:
Median Age: 51
Median Household Income: $45,000
For more information, please contact John Briley at 203.532.3770
jbriley@directmedia.com or Laura
Cox at 203.532.3737 lcox@directmedia.com.
About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.