FOR IMMEDIATE RELEASE

Priests of Sacred Heart Hales Corners 0-12 Month $5+ Donors Now Available on Rental

Greenwich, Conn. - April 23, 2008: Direct Media, Inc. announces the management of the Priests of Sacred Heart Hales Corners 0-12 Month $5+ rental file.

For the first time, these 453,451 last 12 month $5+ donors will be available for rental and exchange. Priests of the Sacred Heart catholic contributors have responded to devotional appeals for funds to carry out mission work by their organization as well as funds to help educate students for the Priesthood.

For further information please contact:
John Briley 203.532.3770 jbriley@directmedia.com or Laura Cox 203.532.3737 lcox@directmedia.com.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.