Direct Media’s BtoB List Management Group Launches Executive Decision Magazine Email List
Greenwich,
Conn. - May 16, 2008: Effective immediately, Direct Media's BtoB List Management Group has been awarded management of the new-to-market Executive Decision Magazine email file.
Executive Decision (www.execdecision.com) is a premiere publication for today’s executive leaders and senior decision-makers. Readership consists primarily of C-level executives, with high net-worth (average personal income of $742,881). Editorial is focused around in-depth analysis of key areas that affect the growth of every business such as marketing, finance, management strategies, leadership, technology and HR/legal issues.
The new Executive Decision Magazine email list contains over 22,000 names. Readers keep abreast of today’s challenging business environment via the print Executive Decision Magazine, Executive Journal (weekly e-newsletter) and XD’s content laden website. With the addition of the new email list, marketers can now reach Executive Decision Magazine subscribers via a multi-channel approach as both postal and telemarketing names are also available for rental.
XD is a must-read for the corporate suite and offers mailers direct access to an audience of corporate decision-makers and thought leaders unparalleled in the industry. The email list launches with a base rate of $300.00/M and offers selections by individual ‘C-level’ job titles.
For more information, please contact Mike Mayhew at Direct Media, Inc.
203.532.2418/mike@directmedia.com
About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.