Greenwich, Conn. - May 15, 2008: Direct Media announces today that all of its online marketing services will now be offered through its new eMarketing Group. Services include email deployment, email append, creative, search engine marketing, lead generation and web site conversion optimization.

“We’ve provided various email and web services in the past, but we wanted to give our clients access to one experienced, dedicated team to help them with all their online marketing initiatives”, states CEO, Larry May. “We’re offering the most innovative products and services, along with a staff with both an online background and many years of direct marketing experience”. Reflecting this attribute is the division’s overall theme, “Powered by Experience”

Current clients of DMI’s eMarketing Group include Boardroom, International Herald Tribune, Make-A-Wish Foundation, Alzheimer’s Association, Contour Marketing, Cricket Magazine and the USGA.

About Direct Media, Inc.
Direct Media is an innovative, industry leading and diversified direct marketing services company. Founded in 1969 and recently merging with the infoUSA organization, we provide clients with integrated marketing solutions, both online and in the traditional offline environment. We specialize in list brokerage, list management, insert media, database management, market research, creative and production, and print media, in the United States and worldwide. Our dedicated eMarketing Group provides clients with the products, services and tools necessary to launch and maintain online contact management and acquisition strategies. Offerings include email deployment and tracking, email creative, email append, search engine marketing, lead generation, web site optimization and email list management. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman and DMA Hall of Fame inductee, Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas.