Greenwich, Conn. - June 18, 2008: Direct Media announced today the availability of DMI Email Optimizer, a full suite of tools and services designed to help clients monitor, manage and improve delivery of their email communications to customers and prospects.

The firm will utilize its internal email creative team in conjunction with the tools of leading delivery auditing and management company, Pivotal Veracity: eContent Scorer, eDelivery Tracker and eDesign Optimizer.

eContent Scorer checks a client’s sending history, infrastructure, messaging methodology and content against all major spam filters and blacklists used by enterprises, ISPs and end-users. Comprehensive diagnostics will identify what might trigger legitimate email to be considered spam and advise on the specific copy or HTML code changes needed to optimize deliverability.

eDelivery Tracker provides a complete third-party accounting of the entire delivery process. Clients can determine what percentage of their mail is being delivered by internet service providers and, more importantly, what percentage is actually reaching their customers' inboxes. This tool will also indicate when and where deliverability problems are occurring and indicate how they can be corrected. With coverage of over 250 b2b and b2c domains in 68 countries worldwide, eDelivery Tracker is the most comprehensive delivery confirmation tool available.

eDesign Optimizer enables marketers to verify that messages are rendering properly, their HTML is valid, and all links are working correctly and loading in a timely manner. Clients can see precisely how their important email messages will appear in Lotus Notes 7, Outlook XP, Hotmail/WLM, Outlook 2003, Yahoo, Gmail, MAC, Blackberry and dozens more web, mobile and desktop email systems.

Once any of the tools identify problems, DMI’s creative team can take the necessary steps to improve the email’s design and potential for optimum deliverability.

“These tools will really allow our clients to approach the email delivery process intelligently and efficiently”, states Ed Mateus, DMI’s Manager of Client Services - eCommerce.” If an email is not reaching its intended audience, all the best creative, database management and one-to-one targeting in the world will not generate results”.

For more information, contact Ed Mateus at 203.532.2374 or emateus@directmedia.com.

About Direct Media eMarketing
Direct Media’s eMarketing Group provides clients with the products, services and tools necessary to launch and maintain online contact management and acquisition strategies. Offerings include email deployment and tracking, email creative, email append, search engine marketing, lead generation, web site optimization and email list management. Founded in 1969 and recently merging with the infoUSA organization, Direct Media is a leading, diversified direct marketing services company, in the United States and worldwide. We provide clients with integrated marketing solutions, both online and in the traditional offline environment. In addition to the email and web-based services mentioned above, we specialize in list brokerage, list management, insert media, database management, market research, creative design and space advertising. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman and DMA Hall of Fame inductee, Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas.