Greenwich, Conn. - June 24, 2008: Effective immediately, Direct Media's BtoB List Management Group has been awarded management of the new-to-market Tafford Uniforms list.

For the past 20 years, healthcare professionals have looked to the Tafford brand (www.tafford.com) for top quality nursing apparel and scrub wear which are exclusively designed and manufactured by Tafford.

“The Tafford catalog buyer list is being made available for the first time and offers mailers a fresh direct mail generated source of responsive prospects,” said Mike Mayhew, Executive VP List Management, Direct Media, Inc. “During a challenging time in the list business for finding new universes of names to test, the Tafford list will be a welcomed pool of prospects for mailers and we’re happy to be aligned with Tafford, a company with a strong brand in this space.”

These professionals in the medical and healthcare industry purchase a wide breadth of work apparel including print and solid scrubs, lab coats, footwear, hosiery, t-shirts and polo shirts. In addition to quality apparel, Tafford also offers medical professionals a number of ancillary products such as stethoscopes, watches, bags/totes, badges/pins, reference materials and books.

Tafford customers cover all areas of healthcare functions including Nurses, Doctors/Physicians, Surgeons, Dentists, Dental Hygienists, Veterinarians, Chiropractors, Nursing Home Personnel, Pharmacists, Therapists, Laboratory Technicians, Optometrists, etc.

The list is being launched with a base rate of $100.00/M. The average demographic of the Tafford customer includes a household income of $50,000+, 90% female, 77% married with an age range of 36-55. In addition, the new list offers a number of selections including Dollar Purchase Amount and Business Address.

For more information, please contact Mike Mayhew at Direct Media, Inc.    
203.532.2418/mike@directmedia.com.

About Direct Media, Inc.
Direct Media is an innovative, industry leading and diversified direct marketing services company. Founded in 1969 and recently merging with the InfoUSA organization, we provide clients with integrated marketing solutions, both online and in the traditional offline environment. We specialize in list brokerage, list management, insert media, database management, market research, creative and production, and print media, in the United States and worldwide. Our dedicated eMarketing Group provides clients with the products, services and tools necessary to launch and maintain online contact management and acquisition strategies. Offerings include email deployment and tracking, email creative, email append, search engine marketing, lead generation, web site optimization and email list management. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman and DMA Hall of Fame inductee, Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas.