Greenwich, Conn. - July 16, 2008: Effective immediately, Direct Media's BtoB List Management Group has been awarded management of the new-to-market Sales&MktgWatch list, comprised of 28,000 subscribers.

The BusinessWatch Network contains 700,000 unique subscribers to six individual publications; TechWatch, ExecWatch, FinanceWatch, HRWatch, MgmtWatch, and the latest newsletter Sales&MktgWatch.

Business professionals that meet eligibility requirements, rely on the BusinessWatch Network for industry information and articles tailored to their specific company and professional profile. (www.BusinessWatchNetwork.com)

"This list offers mailers a fresh multichannel method to reach key sales and marketing professionals," said Mike Mayhew, Executive VP List Management, Direct Media, Inc. "And perhaps one of the most special things about BusinessWatch, for any of their lists, they offer a 1% click rate guarantee among other advertiser friendly philosophies."

Professionals who subscribe to the BusinessWatch Network receive more relevant business communications at work, are more informed about industry trends, best management practices, career & leadership strategies, as well as a host of business critical information tailored specifically to their industry, company and professional profile.

This list launches with a base rate of $130/m for postal and $325.00/m for email. Most readers are Sales Executives & Managers, with some also identified as VP Sales & Marketing. The average company size has 200 employees. Beyond Employee Size, other selects include Revenue and Industry.

For more information, please contact Mike Mayhew at Direct Media, Inc.,
203.532.2418/mike@directmedia.com.

About Direct Media, Inc.
Direct Media is an innovative, industry leading and diversified direct marketing services company. Founded in 1969 and recently merging with the InfoUSA organization, we provide clients with integrated marketing solutions, both online and in the traditional offline environment. We specialize in list brokerage, list management, insert media, database management, market research, creative and production, and print media, in the United States and worldwide. Our dedicated eMarketing Group provides clients with the products, services and tools necessary to launch and maintain online contact management and acquisition strategies. Offerings include email deployment and tracking, email creative, email append, search engine marketing, lead generation, web site optimization and email list management. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman and DMA Hall of Fame inductee, Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas.