Greenwich, Conn. - August 1, 2008: Effective today, Direct Media's BtoB List Management Group has been awarded management of the EH Publishing Portfolio of magazine files. The lists include CE Pro, TecHome Builder, Electronic House and EHX Electronic House Expo, a semi-annual conference attendee file.

Founded in 1994, EH Publishing is an integrated media company, producing market leading publications, events and e-media for the technology and construction industries.

CE Pro
CE Pro (Custom Electronics Professional) magazine is the leading trade publication for professionals involved in the custom electronics business. CEPro readers specify and sell technology-related products to homeowners, homebuilders and SMB (small/medium business) owners.

TecHome Builder
Homebuilders, architects and developers turn to TecHome Builder as the only magazine that discusses technology in their terms. TecHome Builder advises readers how to leverage home technology, software and community infrastructure to increase productivity, competitive edge, and profits.

Electronic House
Now in its 19th year of publication, Electronic House serves discriminating consumers who enjoy the elegance, simplicity and fun afforded by integrated home technology.

EHX Electronic House Expo
The leading trade show and conference of the $15 billion connected home industry. Focused on the broad market of custom electronic integration and retailing, it is the #1 place for the custom electronics community to gather, network, learn, share knowledge and ideas, and stay up to date on the latest industry trends and innovations.

“The quality EH Publishing lists reach an interesting niche in both the BtoB and affluent consumer marketplaces,” stated Mike Mayhew, Executive VP List Management, Direct Media. “CE Pro and TecHome Builder lists give BtoB marketers access to professionals with a penchant for new technology and have many buying needs to run their business successfully whereas Electronic House targets affluent households with very high-discretionary income levels,” Mayhew added.

The EH Publishing lists were previously managed by American List Counsel. 

For more information, please contact Mike Mayhew at Direct Media, Inc.    
203.532.2418/mike@directmedia.com

About Direct Media, Inc.
Direct Media is an innovative, industry leading and diversified direct marketing services company. Founded in 1969 and recently merging with the InfoUSA organization, we provide clients with integrated marketing solutions, both online and in the traditional offline environment. We specialize in list brokerage, list management, insert media, database management, market research, creative and production, and print media, in the United States and worldwide. Our dedicated eMarketing Group provides clients with the products, services and tools necessary to launch and maintain online contact management and acquisition strategies. Offerings include email deployment and tracking, email creative, email append, search engine marketing, lead generation, web site optimization and email list management. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman and DMA Hall of Fame inductee, Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas.