Greenwich, Conn. - August 1, 2008: Direct Media, Inc. is pleased to announce they have been awarded list management of the Dell Magazines/Penny Press files, effective immediately.

Dell Magazine/Penny Press currently publishes over 85 magazines available on newsstands and via subscription throughout the U.S. and Canada.  Their titles include Sudoku, Word Search, Variety Puzzles, The Crosswords Club, Alfred Hitchcock, Ellery Queen, and Dell Horoscopes. All magazines strive to be high quality yet reasonably priced. The cost of an annual subscription ranges from $14.97  - $32.97 annually.

Dell Magazine/Penny Press subscribers/book buyers are predominantly female, age 45+ with and average income of $35,000. All reading interest categories are selectable and the database is enhanced with full demographics and lifestyle elements.  

Direct Media recommends these readers for mailers in the following categories: collectibles, continuity, fundraising, general merchandise, personal care, opportunity seekers, publications, and more.

For more information, please contact Sheryl Benjamin at 203.532.2449 sbenjamin@directmedia.com or Leah Mink at 203.532.2528 lmink@directmedia.com.

About Direct Media, Inc.
Direct Media is an innovative, industry leading and diversified direct marketing services company. Founded in 1969 and recently merging with the InfoUSA organization, we provide clients with integrated marketing solutions, both online and in the traditional offline environment. We specialize in list brokerage, list management, insert media, database management, market research, creative and production, and print media, in the United States and worldwide. Our dedicated eMarketing Group provides clients with the products, services and tools necessary to launch and maintain online contact management and acquisition strategies. Offerings include email deployment and tracking, email creative, email append, search engine marketing, lead generation, web site optimization and email list management. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman and DMA Hall of Fame inductee, Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas.