FOR IMMEDIATE RELEASE
Direct Media Awarded Management of the Medical Arts Press and HMI Practice Resource Lists
Greenwich, Conn. - September 8, 2006: Direct Media’s BtoB List Management Group announced today that it has been appointed the new list manager for both the Medical Arts Press and HMI Practice Resource catalog buyer lists.
Medical Arts Press and HMI are leading catalogers/suppliers of a wide variety of products geared towards specific segments within the healthcare industry. Both lists are direct mail generated with lofty unit-of-sale metrics and for years have offered business marketers with consistent, quality and responsive prospects.
Medical Arts Press
The Medical Arts Press list boasts quarterly hotline buyers of well over 100,000 names. These healthcare professionals are purchasing products such as filing supplies, stationery, greeting/appointment cards, patient giveaways, and a large number of general office supplies to run their practice more efficiently. The list is selectable by profession to target different medical specialties such as Medical, Dental, Chiropractic, Veterinary, Podiatry, and Optometry.
HMI Health Care Practices
Like Medical Arts Press, the HMI catalog features a number of business products focused on the healthcare sector. Buyers of the HMI catalog are in the Dental, Chiropractic and Optometry fields. These healthcare practices are active buyers of top-quality items including personalized giveaways, business communication cards, clinical forms, staff apparel, and forms/office supplies to assist with patient flow and processing. The HMI list is also segmented by profession/specialty and offers quarterly hotlines of approximately 15,000 names.
Direct Media recommends the Medical Arts Press and HMI lists for a number of mailer categories such as seminars, business publications/newsletters, continuing education, food-gift, small business credit/financial offers, etc.
These two lists were previously managed by Response Media Products.
For additional information, please contact Mike Mayhew at 203.532.2418 or via email to mike@directmedia.com.
About Direct Media, Inc.Direct Media is a diversified direct marketing services company. Since 1969, Direct Media has provided the appropriate media mix to support all of the direct marketing needs of its clients. Today those services include list, alternative direct response media, and Internet brokerage, as well as list, alternative direct response media, and Internet management. DMI is also renowned in the direct response industry as an expert provider of database services in the United States and worldwide. Founded by Dave Florence, and led by the industry's most experienced and highly regarded staff of direct marketing professionals, Direct Media has expertise in both the business-to-business and consumer arena. Areas of specialty include catalogs, continuity, magazines, books, credit cards, services, international, and fundraising.
DMI supports the DMA Privacy Promise and Guidelines for Ethical Business Practice. We are committed to the proper use of direct marketing and to protecting consumers from fraudulent or inappropriate offers.