FOR IMMEDIATE RELEASE

DMI and Industry Veteran Nancy O'Reilly to lead Direct Media's Insert Management Division

Greenwich, Conn. - October 10, 2007: Direct Media is pleased to announce the appointment of Nancy O’Reilly to Vice President of the firm’s Insert Management Group. 

Nancy began her direct marketing career at Direct Media in 1988 where she spent 7 years as team leader of the high-tech list management division, a department she helped build through extensive acquisitions.

Nancy left Direct Media in 1996 and held senior positions at Mal Dunn and D-J Associates where she worked in both the brokerage and management areas, across all markets. Her client experiences have included such prestigious companies as Microsoft, Time Inc., Readers Digest, Disney, Coldwater Creek and Hanover Direct to name a few.

Like many others, Nancy returned to DMI in 2006 focused on her goal of building or leading a team. “When this position became available, Nancy jumped at the opportunity,” says Karen Mayhew, EVP Consumer Management. “I am joining such a great team,” says O’Reilly, “and the timing couldn’t be better as I’ll get to meet so many of our clients at the upcoming DMA. The insert arena is really gaining momentum and I’m looking forward to introducing insert opportunities to many of our existing clients.”

Direct Media’s Insert Management Division was created over 25 years ago in response to meet the clients’ needs to have specialized systems and services to accommodate the intricacies of Insert Media.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.