Greenwich, Conn. - October 30, 2007: Direct Media's BtoB List Management Group announces today it has been awarded exclusive list management and brokerage for MCM Electronics. The appointment takes effect November 1, 2007. 

Founded in 1976, MCM Electronics is a broad line distributor of electronic components, equipment and accessories for the business and consumer electronics industry. Today, MCM stocks over 40,000 products from 600+ quality vendors and has access to over 1.5 million electronic parts and related merchandise.  MCM is part of the Marketing Distribution Division within Premier Farnell plc., a global, business-to-business, high service distributor of electronic components and industrial products to the design, maintenance and engineering sectors.

“Given my past experience with Direct Media, I’m looking forward to not only their ability to present our list to the rental marketplace and help us drive revenue from this important asset, but to working with them in all aspects of our business to achieve our strategic mailing and prospecting objectives,” said Phil Minix, President & General Manager, MCM Electronics. 

The MCM Catalog Buyer list contains over 400,000 names with a current three month hotline of over 26,000.  With MCM, mailers can reach over 20 different customer types including consumer electronic and computer repair shops, security and home automation installers, schools/universities/institutions, government, and hospitals. On the BtoC side, MCM also caters to the electronics enthusiast and hobbyist. This typical customer has a real penchant for electronic devices and gadgets.

With an average unit-of-sale of $125.00, MCM buyers are purchasing a variety of unique merchandise in the following categories; audio/video, security products, cabling/connectors, computer supplies, service parts/components, test equipment/tools, batteries/power supplies, technical aids/chemicals, and much more.

“We’re very happy to incorporate MCM in our quality, business-to-business client portfolio, said Mike Mayhew, Executive VP, Direct Media, Inc.  We believe MCM’s responsive, catalog buyer file will become an essential ingredient for many direct marketers mailing plans in both the BtoB and BtoC areas moving forward.  In addition to marketing their list, we also look forward to providing MCM expertise and in-depth marketing intelligence as it pertains to their use of Direct Media’s DataWarehouse environment for their prospecting efforts,” Mayhew added. 

www.mcmelectronics.com

Direct Media recommends the MCM list for mailers in the business publishing, financial/credit card, food-gift, business apparel, seminar/training, professional association/membership and enterprise services categories.

For more information, please contact Mike Mayhew at Direct Media, Inc. 203.532.2418/mike@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.