Greenwich, Conn. - October 31, 2007: Direct Media's BtoB List Management Group announces today it has been awarded exclusive list management of the Manufacturers’ News Lists. The appointment takes effect November 1, 2007.

Manufacturers' News, Inc. (MNI) is the nation's oldest and largest compiler and publisher of state manufacturers directories and databases.

Using hundreds of unique and distinctive sources, MNI is extremely proficient in developing some of the most accurate and current data on the market today in the varying segments of the manufacturing sector. 

"We are excited to be working with Direct Media for the management of the MNI database. We believe Direct Media has a true appreciation for the quality and accuracy of the MNI database, and will use their vast resources and experience to position MNI as a leading source for executive names at manufacturing and industrial establishments," stated Scott Kartsounes, Vice President, Manufacturers’ News, Inc.

With over 1,000,000 names available, the MNI Masterfile allows mailers to target
C-Level Executives, Corporate Officers, Purchasing/Office Managers, HR Directors, Construction/Trade Engineers, Controllers, and many other top-echelon professionals working for manufacturing establishments across the U.S.  All data on the list goes through stringent verification and auditing processes via email, postal and telemarketing efforts where company contact names are triple confirmed.

“Researching and profiling U.S. manufacturers is all that Manufacturers’ News does and they do it extremely well,” said Mike Mayhew, Executive VP, Direct Media, Inc.  “In short, they basically know everything there is to know about the 400,000 bonafide manufacturing companies in the U.S. today.  Quality and absolute accuracy is their mission and the mailers currently using their lists are testament to that goal,” Mayhew stated.

The MNI list is updated monthly and offers a plethora of ways to zone in on your exact prospect audience.  Some of the selections available include Job Title, Job Function, Sales Volume, Employee Size, Phone Numbers, and SIC Code.

www.manufacturersnews.com

Direct Media recommends the MNI list for mailers in the business publishing, safety equipment, back-office merchandise, financial/credit card, food-gift, work apparel, seminar/training, tool/technical, professional association/membership and wireless communication categories.

For more information, please contact Mike Mayhew at Direct Media, Inc.  203.532.2418/mike@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.