Greenwich, Conn. - November 7, 2007: Direct Media's BtoB List Management Group announces today it has been awarded exclusive list management of the Red Herring Magazine list. The appointment takes effects immediately.

Founded in 1993, Red Herring, Inc. is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity.  The new Red Herring magazine offers business leaders the information they need to stay ahead of the curve, see what's next, and make informed company-wide decisions.  Today, Red Herring is back and addresses these issues with a new sense of urgency by printing in a new weekly format.

“Red Herring is the must-read technology publication for anyone interested in the emerging technologies, trends, investments, companies and executives who build, finance and drive the global technology economy,” said Mike Mayhew, Executive VP BtoB List Mgmt., Direct Media, Inc.  “In the dot com era, Red Herring was arguably the flagship publication of the technology boom.  It has been resurrected and we’re excited about offering this rejuvenated list to the mailer community once again.”

The Red Herring list contains over 70,000 technology-savvy subscribers.  These executives need a vanguard to help them understand what is going to happen tomorrow and make decisions with that information.  Red Herring helps them fill that void and provides the key information needed to succeed in various areas such as biosciences, media/communications, security, cleantech, finance, and Internet/mobile computing. 

The new Red Herring list is predominately home address.  Readership consists mainly of C-level executives and affluent individuals with high discretionary income.

“With Red Herring, readers can interact with Silicon Valley's top innovators, check out the hottest startups, follow the flow of venture capital investments of the most prominent financiers, and stay on top of the latest technology news,” Mayhew stated. 

The Red Herring email list will also be available soon.

www.redherring.com

Direct Media recommends the Red Herring list for mailers in the business publishing, financial/investment, food-gift, business apparel, seminar/training, professional association/membership, executive gift, greeting card, high-end ticket merchandise, travel and enterprise services categories.

For more information, please contact Mike Mayhew at Direct Media, Inc. 203.532.2418/mike@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.