Greenwich, Conn. - November 29, 2007: Direct Media, Inc. announces the management of Time Out  New York Kids.

With nearly 40,000 subscribers, Time Out New York Kids is geared to children ages 1-11. Time Out New York Kids is the definitive guide to parenting in New York City. Each issue features articles on events such as theater, arts, culture, and restaurants for kids.

Demographics/Subscriber Trends

• Median Age of Parents: 38
• Median Household Income: $141,000
• 44% of the children are ages 3-5
• 38% of the children are ages 6-11
• 48% of the kids are male
• 45% of the kids are female

For more information, please contact John Briley at 203.532.3770 jbriley@directmedia.com or Mary Louie 203.532.2370 mlouie@directmedia.com.

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.