Greenwich, Conn. - Novemer 30, 2007: Direct Media is excited to announce that they have been awarded management of the Eagle Eye Marketing file.

Available for the first time, the 439,000 12-month Eagle Eye buyers are promotionally responsive consumers and one-of-a-kind buyers who have selected from a wide range of impulse products. All of which have been advertised on TV or featured in TV infomercials  Some of the more popular products include Lint-B-Gone, Patch Perfect and Diamond Ring.

These cash-ready, bargain hunters frequently purchase products that include general merchandise, household and health & beauty items. They enjoy reading, gardening, traveling, cooking, crafting, living healthy, fashion, gourmet cooking, home decorating and so much more.

The Eagle Eye Merchandise Buyers file has been overlaid with the extensive Experian and E-Tech data to allow more selectivity on this highly responsive file.

For more information, please contact Mike Rovello at (203) 532-2427 or email mrovello@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.