Greenwich, Conn. - December 4, 2007: Direct Media's BtoB List Management Group announces today it has been awarded exclusive list management of the Atlas Pen & Pencil Buyer lists. The appointment took effect December 1, 2007.

Since 1940, Atlas Pen and Pencil has been manufacturing and selling hundreds of quality advertising specialty and promotional products at factory-direct prices such as custom-imprinted writing implements, executive gifts, golf products, calendars, apparel, bags, drinkware, key chains, and a considerable variety of other logoed and quality give-a-way items.

Whether it’s gift ideas, corporate apparel, custom awards, etched glass or laser engraved premiums, Atlas offers businesses the right promotional products suited for their exact business need such as helping an organization find the perfect fundraising item or trade show "giveaway" that meets their tight budget parameters.

The Atlas list contains active, direct mail buyers of a large variety of promotional gear that help businesses seeking to create customer goodwill, profits, and brand awareness.  Atlas’s quality products help business owners, salespeople, retail establishments, healthcare professionals, nonprofit organizations, and schools/institutions present their overall company name/image and keep that in front of their customers and prospects on a continuous basis.

The Atlas Pen & Pencil list consists of over 140,000 names, updated quarterly, and offers breakouts by business buyers, schools or consumer address segments.

Direct Media recommends the Atlas Pen & Pencil list for all kinds of marketers such as seminars/training, publications, financial/credit cards, back-offer merchandise, point-of-purchase displays/systems, greeting cards, and food/corporate gifts.

www.atlaspen.com

The list was previously managed by Adrea Rubin Management, Inc.

For more information, please contact Mike Mayhew at Direct Media, Inc. 203.532.2418/mike@directmedia.com

About Direct Media, Inc.
Direct Media is a leading, diversified direct marketing services company. Since 1969, we have provided the appropriate media mix to support all of the direct marketing needs of our clients. Today, these services include list, insert and email brokerage and management; Internet-based lead generation and marketing research. DMI is also renowned in the list industry as an expert provider of database services in the United States and worldwide. Direct Media’s mission is clear and unwavering: we help our clients effectively and profitably grow their businesses. We acquire new customers for our clients at the lowest possible cost and we maximize the value and revenue potential of their most important asset, their customer file. Founded by current chairman Dave Florence, and led by the industry’s most experienced executive and sales staff, Direct Media provides expertise in both the business-to-business and consumer arenas. Our areas of specialty domestically and globally include catalogs, magazines, books, financial services, memberships, seminars and fundraising.